{"id":297,"date":"2015-10-27T17:16:40","date_gmt":"2015-10-27T17:16:40","guid":{"rendered":"https:\/\/charlottechevalier.com\/blog\/?p=297"},"modified":"2015-11-24T17:53:23","modified_gmt":"2015-11-24T17:53:23","slug":"typographical-logo","status":"publish","type":"post","link":"https:\/\/charlottechevalier.com\/blog\/2015\/10\/27\/typographical-logo\/","title":{"rendered":"Typographical Logo"},"content":{"rendered":"<p><a href=\"https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-299\" src=\"https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/jpg\" alt=\"=\" width=\"800\" height=\"600\" srcset=\"https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/jpg 800w, https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/jpg-300x225. 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>After receiving feedback from classmates, I decided against developing a separate logo mark. The typeface\u00a0chosen evokes the rawness and heritage of the brand, resembling word-heavy logos made before the mid century. In most cases the logo will be written out as such:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/logomark_large.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-301\" src=\"https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/logomark_large.png\" alt=\"logomark_large\" width=\"4125\" height=\"1411\" srcset=\"https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/logomark_large.png 4125w, https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/logomark_large-300x103.png 300w, https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/logomark_large-1024x350.png 1024w\" sizes=\"auto, (max-width: 4125px) 100vw, 4125px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>I am currently working on adapting the letter &#8216;C&#8217; in Chevalier slightly, if there was ever a need for the logo to be small, for example on packaging as a stamp. On the website and in the video, the full logo will exist.<\/p>\n<p>Here are some preliminary sketches:<\/p>\n<p><a href=\"https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-24-at-9.51.38-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-302\" src=\"https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-24-at-9.51.38-AM.png\" alt=\"Screen Shot 2015-11-24 at 9.51.38 AM\" width=\"1039\" height=\"271\" srcset=\"https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-24-at-9.51.38-AM.png 1039w, https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-24-at-9.51.38-AM-300x78.png 300w, https:\/\/charlottechevalier.com\/blog\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-24-at-9.51.38-AM-1024x267.png 1024w\" sizes=\"auto, (max-width: 1039px) 100vw, 1039px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; After receiving feedback from classmates, I decided against developing a separate logo mark. The typeface\u00a0chosen evokes the rawness and heritage of the brand, resembling word-heavy logos made before the mid century. In most cases the logo will be written out as such: &nbsp; &nbsp; I am currently working on adapting the letter &#8216;C&#8217; in &hellip; <a href=\"https:\/\/charlottechevalier.com\/blog\/2015\/10\/27\/typographical-logo\/\" class=\"more-link\">Read more <span class=\"screen-reader-text\">Typographical Logo<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-297","post","type-post","status-publish","format-standard","hentry","category-design-process","category-special-projects"],"_links":{"self":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/comments?post=297"}],"version-history":[{"count":1,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/297\/revisions"}],"predecessor-version":[{"id":303,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/297\/revisions\/303"}],"wp:attachment":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/media?parent=297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/categories?post=297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/tags?post=297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}