{"id":281,"date":"2015-10-22T15:16:41","date_gmt":"2015-10-22T15:16:41","guid":{"rendered":"https:\/\/charlottechevalier.com\/blog\/?p=281"},"modified":"2015-10-22T15:16:41","modified_gmt":"2015-10-22T15:16:41","slug":"logo-design-is-tough","status":"publish","type":"post","link":"https:\/\/charlottechevalier.com\/blog\/2015\/10\/22\/logo-design-is-tough\/","title":{"rendered":"Logo Design is tough."},"content":{"rendered":"

For the first several weeks, my husband and I have been discussing a lot about what our business values and what we want this business to represent. Now that the\u00a0brand concept is a little more refined and I have a general look and feel, I decided to venture into logo land.<\/p>\n

What I have so far is meager. On a couple different occasions I sat down, sketched, and tried to transfer my ideas into illustrator. Time and time again I felt as if I was coming up short.<\/p>\n

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\"Logo\"<\/a><\/p>\n

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I’ve been realizing lately that part of the creative process is to be able to take a step back and walk away when the creative juices aren’t flowing. How does that balance out when you have to work on a deadline? When do you sacrifice quality for a result?<\/p>\n

Taking a step back, I realized I was lacking in the appropriate visual inspiration. I keep scouring through the internet, and although there is an infinite amount of visuals, it doesn’t feel right. This weekend I am going to spend some time at the Seattle Public Library looking for old logos, fisheries, and imagery that seems more in line with the look and feel that I am envisioning.<\/p>\n

Hopefully inspiration will come.<\/p>\n","protected":false},"excerpt":{"rendered":"

For the first several weeks, my husband and I have been discussing a lot about what our business values and what we want this business to represent. Now that the\u00a0brand concept is a little more refined and I have a general look and feel, I decided to venture into logo land. What I have so … Read more Logo Design is tough.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","hentry","category-design-process","category-special-projects"],"_links":{"self":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/comments?post=281"}],"version-history":[{"count":1,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/281\/revisions"}],"predecessor-version":[{"id":283,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/281\/revisions\/283"}],"wp:attachment":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/media?parent=281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/categories?post=281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/tags?post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}