{"id":249,"date":"2015-10-13T03:33:41","date_gmt":"2015-10-13T03:33:41","guid":{"rendered":"https:\/\/charlottechevalier.com\/blog\/?p=249"},"modified":"2015-10-13T03:33:41","modified_gmt":"2015-10-13T03:33:41","slug":"chevalier-fish-company-branding-refined","status":"publish","type":"post","link":"https:\/\/charlottechevalier.com\/blog\/2015\/10\/13\/chevalier-fish-company-branding-refined\/","title":{"rendered":"Chevalier Fish Company: Branding Refined"},"content":{"rendered":"<p><strong>Who are we? <\/strong><\/p>\n<ul>\n<li>Small business<\/li>\n<li>Family oriented<\/li>\n<li>Reputable<\/li>\n<li>Approachable<\/li>\n<li>Trustworthy<\/li>\n<li>Earnest<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Values: <\/strong><\/p>\n<ul>\n<li>Highest quality at a reasonable price<\/li>\n<li>Sustainability &amp; respect for the environment<\/li>\n<li>Fishing with tradition and heritage<\/li>\n<li>Love &amp; passion for salmon and want to share with clients<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Brand Promise<\/strong><\/p>\n<p>Bringing you the freshest catch from the most sustainable source for generations.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Brand Celebrity<\/strong><\/p>\n<p>Clint Eastwood<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Brand Strategy<\/strong><\/p>\n<ol>\n<li>Immediate network will expand into larger network<\/li>\n<li>Offer traditional family recipes on the website<\/li>\n<li>Connect Curtis Chevalier&#8217;s Instagram feed to website<\/li>\n<li>Create a Facebook Page<\/li>\n<li>Update with current Bristol Bay news, as well as news from the industry<\/li>\n<li>Incorporate family and boat history to create a connection<\/li>\n<li>Offer bartering<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>Demographic<\/strong><\/p>\n<p>They\u00a0want to eat healthy as well as sustainably. They are tired of going to Whole Foods and overpaying for mediocre freshness. They would love to have a better connection with who they&#8217;re buying their meat from and want to see clearly through all the clutter of brands trying to offer &#8220;healthy, organic, sustainable&#8221; products. They are seeking a trustworthy source and brand, and have the potential to become loyal customers.<\/p>\n<ul>\n<li>25- 60+<\/li>\n<li>Middle to upper class<\/li>\n<li>Environmentally conscious<\/li>\n<li>Live in the PNW<\/li>\n<li>Recycle and compost (most of the time)<\/li>\n<li>Love REI<\/li>\n<li>Read the local paper for events &amp; local culture<\/li>\n<li>Listen to public radio and read The New York Times<\/li>\n<li>Occasionally travel<\/li>\n<li>Make time for close friends and family<\/li>\n<li>Love going to their neighborhood bakery<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>SWOT\u00a0Analysis<\/strong><\/p>\n<p>Strengths<\/p>\n<ul>\n<li>Support fisherman<\/li>\n<li>Healthy product<\/li>\n<li>Support small business<\/li>\n<li>Chevalier legacy<\/li>\n<li>Affordable-ish<\/li>\n<li>Connection to product<\/li>\n<\/ul>\n<p>Weaknesses<\/p>\n<ul>\n<li>First time business owners<\/li>\n<li>Shipping issues (frozen goods)<\/li>\n<li>Licensing<\/li>\n<li>Not available year round<\/li>\n<li>Limited supply for expansion<\/li>\n<\/ul>\n<p>Opportunities<\/p>\n<ul>\n<li>Special offers (King Salmon)<\/li>\n<li>Family expansion<\/li>\n<li>Product expansion (smoked and canned salmon)<\/li>\n<\/ul>\n<p>Threats<\/p>\n<ul>\n<li>Environmental threats<\/li>\n<li>Larger online seafood companies with large inventory<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who are we? Small business Family oriented Reputable Approachable Trustworthy Earnest &nbsp; Values: Highest quality at a reasonable price Sustainability &amp; respect for the environment Fishing with tradition and heritage Love &amp; passion for salmon and want to share with clients &nbsp; Brand Promise Bringing you the freshest catch from the most sustainable source for &hellip; <a href=\"https:\/\/charlottechevalier.com\/blog\/2015\/10\/13\/chevalier-fish-company-branding-refined\/\" class=\"more-link\">Read more <span class=\"screen-reader-text\">Chevalier Fish Company: Branding Refined<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-249","post","type-post","status-publish","format-standard","hentry","category-branding","category-special-projects"],"_links":{"self":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":1,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":250,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/249\/revisions\/250"}],"wp:attachment":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}