1. Best Ad:<\/p>\n
The Fiat Blue Pill: 2015 Fiat 500x<\/a><\/p>\n Concept:<\/strong> A sexier, bigger, beefed up Fiat.<\/p>\n Audience:<\/strong> Middle-aged, middle to upper class men.<\/p>\n Successful:<\/strong>\u00a0Great use of humor, memorable, and unique — caught you off guard and lead you to believe it was another typical viagra commercial.<\/p>\n 2. Worst Ad:<\/p>\n Working: Go Daddy<\/a><\/p>\n Concept:<\/strong> Help business owners with their websites through sympathy — GoDaddy understands you.<\/p>\n Audience:<\/strong> 30 year old entrepreneurs who don’t have lives.<\/p>\n Not successful:<\/strong> Not memorable. Monologue is poor, dry and monotonous. Shitty cinematography. Boring. It also only caters to a specific audience.<\/p>\n 3. What works<\/p>\n Most Superbowl watchers are at a party and drinking, \u00a0therefore humor\u00a0seems to be what works best — the audience is already in that mood. Secondly, the use of unique storytelling, through a successful use of cinematography in combination intensity whether it is through music or flashy scenes.<\/p>\n 4. With a $4 million budget and the plethora of Superbowl commercials to compete with, taking risks are what makes commercials stand out. The most memorable ones are the ones that distract the audience from their party, through shock-value and unexpected twists, regardless of the product they are selling. The viewers are in it to be entertained.<\/p>\n 5. A thirty second commercial is not enough anymore — the inclusion of a hashtag and a link to their website is a must. Companies\u00a0are always looking for a way to encompass an entire brand through social media and offering a way for their viewers to interact with the company. Mercedez Bendz – #TheBigRace \/\/ GoDaddy – #GoDaddy \/\/ Microsoft – #empowering.<\/p>\n 6. The Budweiser Commercial<\/a> from ’95<\/p>\n First of all — I STILL remember it and so does everyone else. Effective use of humor, silliness, and genius. It is timeless, and still relevant — no elements tie it to any particular time period.<\/p>\n","protected":false},"excerpt":{"rendered":" 1. Best Ad: The Fiat Blue Pill: 2015 Fiat 500x Concept: A sexier, bigger, beefed up Fiat. Audience: Middle-aged, middle to upper class men. Successful:\u00a0Great use of humor, memorable, and unique — caught you off guard and lead you to believe it was another typical viagra commercial. 2. Worst Ad: Working: Go Daddy Concept: Help … Read more Superbowl Ads<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","hentry","category-photography"],"_links":{"self":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":0,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"wp:attachment":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}