{"id":209,"date":"2015-01-16T23:36:01","date_gmt":"2015-01-16T23:36:01","guid":{"rendered":"https:\/\/charlottechevalier.com\/blog\/2015\/01\/16\/the-brenthaven-difference\/"},"modified":"2015-01-16T23:36:01","modified_gmt":"2015-01-16T23:36:01","slug":"the-brenthaven-difference","status":"publish","type":"post","link":"https:\/\/charlottechevalier.com\/blog\/2015\/01\/16\/the-brenthaven-difference\/","title":{"rendered":"The Brenthaven Difference"},"content":{"rendered":"<p><a href=\"http:\/\/seattlecentralnewmedia.com\/chevalier\/wp-content\/uploads\/sites\/14\/2015\/01\/Screen-Shot-2015-01-16-at-2.12.56-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-105\" src=\"http:\/\/seattlecentralnewmedia.com\/chevalier\/wp-content\/uploads\/sites\/14\/2015\/01\/Screen-Shot-2015-01-16-at-2.12.56-PM.png\" alt=\"Screen Shot 2015-01-16 at 2.12.56 PM\" width=\"922\" height=\"440\" \/><\/a><\/p>\n<p>Brenthaven is a Seattle based company that designs high quality cases made for all of your digital accessories &#8211; <em>your<\/em> <em>digital lifestyle<\/em>. Having been around for the last 30 years, they have established a\u00a0clearly defined value proposition:<\/p>\n<ul>\n<li>100% lifetime guarantee. They offer a high quality product made by a local company that prides itself in its sustainability<\/li>\n<li>A beautiful and simple design of a highly functional product<\/li>\n<li>They know their customer: tech savvy, well-informed, and environmentally conscious looking for brand loyalty for all of their technological needs<\/li>\n<\/ul>\n<p><a href=\"http:\/\/seattlecentralnewmedia.com\/chevalier\/wp-content\/uploads\/sites\/14\/2015\/01\/Screen-Shot-2015-01-16-at-2.43.42-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-106 aligncenter\" src=\"http:\/\/seattlecentralnewmedia.com\/chevalier\/wp-content\/uploads\/sites\/14\/2015\/01\/Screen-Shot-2015-01-16-at-2.43.42-PM.png\" alt=\"Screen Shot 2015-01-16 at 2.43.42 PM\" width=\"422\" height=\"524\" \/><\/a><\/p>\n<p>Their customers are 25 &#8211; 50 year old tech savvy, city dwellers that are generally more male-focused. They are practical technophiles, living a fast-paced hardworking life, who choose their brands wisely and stick to them. Their competition is predominantly other bag makers as well as department stores that also carry bags such as: Timubkt2, Herschel, REI, Nordstroms, Apple products, Samsonite, and Amazon.<\/p>\n<p><a href=\"http:\/\/seattlecentralnewmedia.com\/chevalier\/wp-content\/uploads\/sites\/14\/2015\/01\/Screen-Shot-2015-01-16-at-3.02.13-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-109 aligncenter\" src=\"http:\/\/seattlecentralnewmedia.com\/chevalier\/wp-content\/uploads\/sites\/14\/2015\/01\/Screen-Shot-2015-01-16-at-3.02.13-PM.png\" alt=\"Screen Shot 2015-01-16 at 3.02.13 PM\" width=\"274\" height=\"385\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Analysis:<\/strong><\/p>\n<p><em>PEST (Political, Economical, Social, and Technical)<\/em><\/p>\n<ul>\n<li><strong>P:<\/strong> Urban growth, expansion of tech companies, minimum wage<\/li>\n<li><strong>E:<\/strong> Rising cost of living, minimum wage, increase in cost of goods<\/li>\n<li><strong>S:<\/strong> Changing demographic of Seattle, urban density<\/li>\n<li><strong>T:<\/strong> Social media, increasingly tech savvy population, online purchases (use of mobile)<\/li>\n<\/ul>\n<p><em>SWOT (Strengths, Weaknesses, Opportunity, Threats)<\/em><\/p>\n<ul>\n<li><strong>S:\u00a0<\/strong>Life-long customers, local, class &amp; not trendy, sustainable, high quality, brand recognition, value<\/li>\n<li><strong>W:<\/strong> Cell phone cases (see below), price, no mobile site, male focused, not trendy<\/li>\n<li><strong>O:<\/strong> Streamline cell phone with other products, expand to outdoor gear, products for women, expand locations<\/li>\n<li><strong>T:<\/strong> Same product &amp; lower price, offering too many products and moving away from core values, sustainability becoming too costly, digital trends shifting faster than product line<\/li>\n<\/ul>\n<p style=\"text-align: center\"><a href=\"http:\/\/seattlecentralnewmedia.com\/chevalier\/wp-content\/uploads\/sites\/14\/2015\/01\/Screen-Shot-2015-01-16-at-2.45.16-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107\" src=\"http:\/\/seattlecentralnewmedia.com\/chevalier\/wp-content\/uploads\/sites\/14\/2015\/01\/Screen-Shot-2015-01-16-at-2.45.16-PM.png\" alt=\"Screen Shot 2015-01-16 at 2.45.16 PM\" width=\"423\" height=\"401\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brenthaven is a Seattle based company that designs high quality cases made for all of your digital accessories &#8211; your digital lifestyle. Having been around for the last 30 years, they have established a\u00a0clearly defined value proposition: 100% lifetime guarantee. They offer a high quality product made by a local company that prides itself in &hellip; <a href=\"https:\/\/charlottechevalier.com\/blog\/2015\/01\/16\/the-brenthaven-difference\/\" class=\"more-link\">Read more <span class=\"screen-reader-text\">The Brenthaven Difference<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":89,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography"],"_links":{"self":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":0,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/posts\/209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/media\/89"}],"wp:attachment":[{"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/media?parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/categories?post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charlottechevalier.com\/blog\/wp-json\/wp\/v2\/tags?post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}