The Swiss Typographic Style, also known as Swiss Design, was a movement that swept the globe during the 1950s. It began at a time when nations were devastated by the cruelty of war and were rebuilding and reexamining tradition, forcing change and innovation. This style explored the importance of typography and its precise means to … Read more A Study: The Swiss Typographic Style
Esther & Ostrich
Our assignment was to create a fictitious brand, practice saving files to web and making those pesky web banner ads compelling and beautiful. We were to create 4 different dimensions of commonly seen web ads that were in a small file size that loads quickly. We know there is a market for services to make … Read more Esther & Ostrich
Protect Your Marbles
The brain consumes 20% of the overall energy produced by the body, but it only represents 2% of your total body weight. That’s insane! So, why not protect it? Graphic Design is demanding in its nature: you enjoy the work so much that it’s easy to blur the lines between personal time and work time. This results in an … Read more Protect Your Marbles
Typographical Exercise
The Assignment Design the packaging for a pseudo company called Sitka Sound Botanicals. The product: “By the Sea” bath salts. Assignment requirements: use two typefaces and experiment with typographical layout, grouping, and hierarchy. The Message Handmade Small-batch personality Looking to expand Made in Sitka, Alaska Wild-crafted herbs & organic Moodboard I decided to experiment … Read more Typographical Exercise
Boozy Floats: Molly Moon’s Branding Campaign
Creative Brief To increase the revenue and sales between the hours of 5 – 8pm by increasing the foot traffic through the door of groups of people looking to have fun and enjoy themselves with friends. Key Message Molly Moons wants to appeal to the partiers, the social young people, the fun and interesting cool … Read more Boozy Floats: Molly Moon’s Branding Campaign
Superbowl Ads
1. Best Ad: The Fiat Blue Pill: 2015 Fiat 500x Concept: A sexier, bigger, beefed up Fiat. Audience: Middle-aged, middle to upper class men. Successful: Great use of humor, memorable, and unique — caught you off guard and lead you to believe it was another typical viagra commercial. 2. Worst Ad: Working: Go Daddy Concept: Help … Read more Superbowl Ads
Starbucks: Bringing community to you.
“…to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” Starbucks maintains the unique brand position of being the default coffee shop for a vast demographic. This collection of imagery gives a visual sense of the feeling of Starbucks and the warmth and community they offer. … Read more Starbucks: Bringing community to you.
Giving Back with Sackcloth & Ashes
Sackcloth & Ashes Bob Dalton, the owner, was so moved by his own mother’s homelessness, he started a company last summer which donates a blanket for each one purchased. This brand uses cause marketing to sell fashionable and practical blankets, while also telling a relatable and compassionate story. They are offering an opportunity for the customer to … Read more Giving Back with Sackcloth & Ashes
The Brenthaven Difference
Brenthaven is a Seattle based company that designs high quality cases made for all of your digital accessories – your digital lifestyle. Having been around for the last 30 years, they have established a clearly defined value proposition: 100% lifetime guarantee. They offer a high quality product made by a local company that prides itself in … Read more The Brenthaven Difference
GoPro: Pelican Learns to Fly
The viral video shown below is GoPro’s marketing strategy to create a brand that is more accessible, inspiring the average person to venture out and try something new. The perceived barrier in the consumer’s mind is that GoPros are only used by those participating in extreme sports. This is created by the plethora of videos out … Read more GoPro: Pelican Learns to Fly