What is the target market? Because of limited availability, the current consumers are those who shop at Whole Foods. You can also purchase these on their website. The consumers are health conscious, are middle to upper class, and live major cities. Who is this packaging speaking to, and why is it effective (or not)? This … Read more Packaging Analysis
For the last 3 weeks in our user experience class, we have been redesigning non-profit websites. Most organizations do not have the cashflow to finance a website, and social media and design are usually an afterthought. I decided to go with the Northwest Film Forum because not only did their site need a lot of … Read more Bootsrap
After a long four weeks, we finally finished our New Media project for #lovethehill. Coordinating all the bits and pieces to get this to actually come to fruition was a challenge. I never really found myself to be a project manager, but I ended falling into that roll. I discovered that there is a very … Read more Seattle Central Foundation Video
The Swiss Typographic Style, also known as Swiss Design, was a movement that swept the globe during the 1950s. It began at a time when nations were devastated by the cruelty of war and were rebuilding and reexamining tradition, forcing change and innovation. This style explored the importance of typography and its precise means to … Read more A Study: The Swiss Typographic Style
Our assignment was to create a fictitious brand, practice saving files to web and making those pesky web banner ads compelling and beautiful. We were to create 4 different dimensions of commonly seen web ads that were in a small file size that loads quickly. We know there is a market for services to make … Read more Esther & Ostrich
The Assignment Design the packaging for a pseudo company called Sitka Sound Botanicals. The product: “By the Sea” bath salts. Assignment requirements: use two typefaces and experiment with typographical layout, grouping, and hierarchy. The Message Handmade Small-batch personality Looking to expand Made in Sitka, Alaska Wild-crafted herbs & organic Moodboard I decided to experiment … Read more Typographical Exercise
Creative Brief To increase the revenue and sales between the hours of 5 – 8pm by increasing the foot traffic through the door of groups of people looking to have fun and enjoy themselves with friends. Key Message Molly Moons wants to appeal to the partiers, the social young people, the fun and interesting cool … Read more Boozy Floats: Molly Moon’s Branding Campaign
1. Best Ad: The Fiat Blue Pill: 2015 Fiat 500x Concept: A sexier, bigger, beefed up Fiat. Audience: Middle-aged, middle to upper class men. Successful: Great use of humor, memorable, and unique — caught you off guard and lead you to believe it was another typical viagra commercial. 2. Worst Ad: Working: Go Daddy Concept: Help … Read more Superbowl Ads
“…to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” Starbucks maintains the unique brand position of being the default coffee shop for a vast demographic. This collection of imagery gives a visual sense of the feeling of Starbucks and the warmth and community they offer. … Read more Starbucks: Bringing community to you.
Sackcloth & Ashes Bob Dalton, the owner, was so moved by his own mother’s homelessness, he started a company last summer which donates a blanket for each one purchased. This brand uses cause marketing to sell fashionable and practical blankets, while also telling a relatable and compassionate story. They are offering an opportunity for the customer to … Read more Giving Back with Sackcloth & Ashes
