Below is the original timeline I gave myself, with the revision in BOLD: BRAND IDENTITY (2 weeks) Research (8 hours) ( 12 HOURS ) Vision – who are we? Demographic – who needs to know? Brand Promise – why should they care? Brand Tagline Brand Position – competition & trends in the market Brand Meaning … Read more Timeline: Revisited
Most of the components are finalized for the website. The last few days I have been in the coding black hole trying to get the site to look as I would like. What I accomplished: Making it responsive, including very large screens Finalized the homepage Live Instagram feed Added a blog component to the website: … Read more Website: thinking long term
Here is a screen capture of my website as it currently exists. When the user goes to our website (on desktop), the first thing they will see is the background video, the name of the company, and a chance to view the video. On mobile, a picture of the ocean will replace the background … Read more Website: Creating Background Video
Now that the branding, logo, and video are established and in set in motion, the website needs to be built. The site’s main purpose will be to showcase: who we are what we do what we sell I sat down to wireframe a basic homepage that would showcase all the branding as well as everything … Read more Next Phase: Building the Website
This footage was shot several years ago by Curtis Chevalier, who has many talents, but is not necessarily well-versed in technologically related equipment. I am not sure what dimensions the footage was shot in or if HD was enabled. Considering the lens is dirty most of the time and the colors pretty dull because of … Read more Video Production: Rough Cut
Several years ago, when my husband was a deckhand on the St. Elmo, he discovered the magic of the GoPro. He bought a chest mount and shot some footage while out on the water. I decided to take this footage and make a video as an enhancement for our future business. The chest mount shots give … Read more Video Production: Bristol Bay Fishing
After receiving feedback from classmates, I decided against developing a separate logo mark. The typeface chosen evokes the rawness and heritage of the brand, resembling word-heavy logos made before the mid century. In most cases the logo will be written out as such: I am currently working on adapting the letter ‘C’ in … Read more Typographical Logo
For the first several weeks, my husband and I have been discussing a lot about what our business values and what we want this business to represent. Now that the brand concept is a little more refined and I have a general look and feel, I decided to venture into logo land. What I have so … Read more Logo Design is tough.
Who are we? Small business Family oriented Reputable Approachable Trustworthy Earnest Values: Highest quality at a reasonable price Sustainability & respect for the environment Fishing with tradition and heritage Love & passion for salmon and want to share with clients Brand Promise Bringing you the freshest catch from the most sustainable source for … Read more Chevalier Fish Company: Branding Refined
BRAND IDENTITY (2 weeks) Research (8 hours) Vision – who are we? Demographic – who needs to know? Brand Promise – why should they care? Brand Tagline Brand Position – competition & trends in the market Brand Meaning – defined set of values Typography & Color (2-3 hours) Moodboard (2 hours) LOGO (2-3 weeks) Creative Brief … Read more Special Projects Timeline & Deliverables: In Depth