#LOVETHEHILL

#LOVETHEHILL logo by Jess  Ornelas and Greg Smith
#LOVETHEHILL logo by Jess Ornelas and Greg Smith
I am beyond thrilled about our new video project! The Seattle Central Foundation, which grants $500,000 in scholarships annually to students, pitched a video-based promotion project to our New Media class. The very best will be chosen to display at an auction at the beginning of May.
The project: 
The theme of the auction is the Power of Education and focuses on 1st generation students who are ‘trailblazers’ for their families and positively impact the trajectory of future generations. We want to highlight how Seattle Central allows students to be heard and provides them with the support and resources to follow their passion.
Our idea:
Tracey Nguyen, Heather Mcintosh, Trevor Crump and I decided to feature a 2nd year Graphic Design student project called #LOVETHEHILL.
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Jess Ornelas Greg Smith

This is an excerpt from their proposal: 

#LOVETHEHILL is an interactive art project to be installed in a storefront on Broadway between the streets of Pike and Pine. The purpose of the installation is to examine the evolution of Capitol Hill over the last 30 years and to document the impact of increased development and gentrification on the quality of life in the neighborhood.

We would like to promote a public discussion that balances the positive attachment people have for the hill with their concerns about changes. The project will include statistical analysis as well as anecdotal elements. It will engage the attention and involvement of the community with the graphic transformation of the building and through the assembling of data which will be collected from a wide variety of sources, including prominent and ordinary citizens.

Our main focus:

To highlight how we can use art and the power of education to better the environment we live in, as well as address the community’s imminent issues in a positive way. This project hopes to inspire, spark conversation, as well as to be a beautiful installation.

We hope this video will not only generate more money at the auction, but also potentially start an annual sponsorship program to fund more projects like #LOVETHEHILL.

Our plan:

  • Interview with Jess & Greg
  • Interview with Jacob Sayles, from Office Nomads
  • Potential interview with Chris Sullivan, Dean of the Creative Academy
  • Lifestyle shoot of Capitol Hill, both during the day & at night

 

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