Below is the original timeline I gave myself, with the revision in BOLD:
BRAND IDENTITY (2 weeks)
Research (8 hours) ( 12 HOURS )
- Vision – who are we?
- Demographic – who needs to know?
- Brand Promise – why should they care?
- Brand Tagline
- Brand Position – competition & trends in the market
- Brand Meaning – defined set of values
Typography & Color (2-3 hours) (6 HOURS)
Moodboard (2 hours)
LOGO (2-3 weeks) (2 WEEKS)
- Creative Brief (2 hours)
- Research (2 hours)
- Brand Position – competition & trends in the market
- Concepting (8 hours)
- sketches
- how will be used?
- revisions
- critique (2+ hours)
PACKAGING (20 hours // 2-3 weeks) (NONE: this is because after reviewing my project and business, it didn’t make sense to focus on the packaging. Our needs for packaging are basic, just cardboard boxes. For the purposes of the website, I will need to mockup the product on a box to show something tangible . Once our business grows, and we find that we may be able to sell to grocery stores and farmers markets, we may start to think about designing stickers for the fish in plastic. )
Research (2-3 hours)
- materials
- packaging methods for frozen meats
Stickers (5 hours+ 1 hour critique + 1 hour revision)
Business Cards (5 hours + 1 hour critique + 1 hour revision)
Parchment paper for smaller orders (5 hours + 1 hour critique + 1 hour revision) (NOT NECESSARY: Parchment paper does not make sense when the frozen fish is already sealed in plastic)
WEBSITE (2 weeks) (4 WEEKS)
Sketching & prototyping (3-5 hours)
Coding (10 hours) (50 HOURS)
EDIT VIDEO (2 weeks) (4 WEEKS)
Narrow down content (5 hours)
Edit Video (10 hours) ( 25 HOURS)
BONUS
Gathering inspirational content and imagery from Friday Harbor, Washington.