BRAND IDENTITY (2 weeks)
Research (8 hours)
- Vision – who are we?
- Demographic – who needs to know?
- Brand Promise – why should they care?
- Brand Tagline
- Brand Position – competition & trends in the market
- Brand Meaning – defined set of values
Typography & Color (2-3 hours)
Moodboard (2 hours)
LOGO (2-3 weeks)
- Creative Brief (2 hours)
- Research (2 hours)
- Brand Position – competition & trends in the market
- Concepting (8 hours)
- sketches
- how will be used?
- revisions
- critique (2+ hours)
PACKAGING (20 hours // 2-3 weeks)
Research (2-3 hours)
- materials
- packaging methods for frozen meats
Stickers (5 hours+ 1 hour critique + 1 hour revision)
Business Cards (5 hours + 1 hour critique + 1 hour revision)
Parchment paper for smaller orders (5 hours + 1 hour critique + 1 hour revision)
WEBSITE (2 weeks)
Sketching & prototyping (3-5 hours)
Coding (10 hours)
EDIT VIDEO (2 weeks)
Narrow down content (5 hours)
Edit Video (10 hours)
BONUS
Gathering inspirational content and imagery from Friday Harbor, Washington.