For Erik Fadiman’s final project we were able to choose from several different categories to design a website. I chose a Foodie Blog. The first step of the process was checking out the competition:
I also researched what sort of trends were happening in the industry to see if I could find a niche for my website to live in. I also conducted a survey
After looking at my survey results, I noticed that the majority of my respondents were 20-35, had a lower income, but were too busy to prepare their own food and ate out a lot. They were also health conscious. From experience as well as talking to people, I know there are plenty of restaurants in the city that offer take out, are affordable, and are somewhat healthy (to varying degrees). Before deciding on what was going on my website, I had to do a card sort. I interviewed one person, as well as conducted one online with delegated group names.
After the card sort, it was clear to me I had to design a website for take out spots only, unlike Postmates and Bite Squad. This website would be for those who love food, have good taste as well as a budget. This website would offer curated expert reviews of the best places to get take out from, whether or not the restaurant advertises that they do so.
Even with all of the tools offered to create wireframes, good old pencil and paper work best for me. I sketched out some homepages as well as mobile. The front page would feature many ways to search for the restaurants you love or don’t know about quite yet, with a take out of the day brought to you by one of the expert critics. On the home page, there would be blurbs about who the critics are as well as articles they have potentially written for the blog. After wireframing, I also designed a logo. I decided to call the site Seek & Savor. I went with cream and a slightly pinkish red because they are colors that stimulate and make you hungry.
Logo
Link to website! (It’s not quite done yet)
http://edison.seattlecentral.edu/~ccheva02/proj_3/seekandsavor/index.html