Creative Brief
To increase the revenue and sales between the hours of 5 – 8pm by increasing the foot traffic through the door of groups of people looking to have fun and enjoy themselves with friends.
Key Message
Molly Moons wants to appeal to the partiers, the social young people, the fun and interesting cool kids in the crowd to come in and enjoy the ice cream during a new Early Happy Hour type setting or idea.
Hannah and I wanted to create a poster that kept the look and feel of Molly Moon’s brand as well as their fun, social, and cool feel.
Here is a mockup of the social media aspect:
