The Timelessness of Design

Albert Bruce Rogers, who was one of the most important American book designers of the twentieth century, wrote:

“The ultimate test, in considering the employment or rejection of an element of design or decoration, would seem to be; does it look as if it were inevitable or would the page look as well or better for its omission?”

The more I study design, the more I realize that its fundamental elements do not change. Rogers wrote this circa 1930, and it is no less true today than it was during his time. Although the styles have drastically changed since then, design and its principles have not. I find this entirely fascinating.

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