Nixon & Copeland
Logo and business card design for a home staging and interior styling business
One piece of beautiful furniture can make all the difference in a room. The abstract chair is a reference to the craft of the business, the attention to detail, and the personal touch the business partners give to the home. The slight curvature gives the icon a hand-touched feel, balanced with a clean and modern aesthetic. The logo is dynamic, yet balanced with the clean and structured typeface.
Once I received the creative brief and Pinterest board from the client, I put together a logomark exercise as a communication tool. Approachable, clean, and modern all have a myriad of visual representations. We discovered they were interested in an abstract mark, a clean tracked out sans serif typeface, as well as a neutral color palette.
I researched Scandinavian chairs to study their underlying structure and aesthetic and began the sketching process. I chose several concepts and brought them into Illustrator to digitize and then sent my best concept to the client. The client said the unique was too abstract, so I studied chair icons to improve the base and back, as well as used circles to draw clean, open angles.